Linking Product Evaluations and Purchase Intention for Country-of-Origin Effects

Journal of Global Marketing

Volumn 15, Issue 3-4, 2002, Pages 95-116

  Hui, Michael K ^a   Zhou, Lianxi ^b  

^a CHINESE UNIVERSITY OF HONG KONG   (Hong Kong)

^b UNIVERSITY OF GUELPH   (Canada)

Author keywords

Brand; Country of origin effects; Price; Product evaluations; Purchase intention

Indexed keywords

EID: 0346042892     PISSN: 08911762     EISSN: None     Source Type: Journal    
DOI: 10.1300/J042v15n03_05     Document Type: Article

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