Antecedents of Early Adoption and Use of Social Media Networks for Stakeholder Communications: Evidence from Franchising

Journal of Small Business Management

Volumn 50, Issue 4, 2012, Pages 539-565

  Perrigot, Rozenn ^a   Kacker, Manish ^b   Basset, Guy ^a   Cliquet, Gérard ^a  

^a UNIVERSITÉ DE RENNES 1   (France)

^b MCMASTER UNIVERSITY   (Canada)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84866162667     PISSN: 00472778     EISSN: 1540627X     Source Type: Journal    
DOI: 10.1111/j.1540-627X.2012.00366.x     Document Type: Article

References (84)

1. Abrahamson, E., and L. Rosenkopf (1993). "Institutional and Competitive Bandwagons: Using Mathematical Modeling as a Tool to Explore Innovation Diffusion," Academy of Management Review 18, 487-517.
2. Ankeny, J. (2011). "Social Climbers," Entrepreneur, January, 116-123.
3. Arnone, L., O. Colot, M. Croquet, A. Geerts, and L. Pozniak (2010). "Company Managed Virtual Communities in Global Brand Strategy," Global Journal of Business Research 4, 97-112.
4. Bagozzi, R. P., and U. M. Dholakia (2006). "Antecedents and Purchase Consequences of Customer Participation in Small Group Brand Communities," International Journal of Research in Marketing 23, 45-61.
5. Barthélemy, J. (2008). "Opportunism, Knowledge, and the Performance of Franchise Chains," Strategic Management Journal 29, 1451-1463.
6. Barthélemy, J. (2011). "Agency and Institutional Influences on Franchising Decisions," Journal of Business Venturing 26, 93-103.
7. Bauer, M. (2010). "I Know I Need a Social Media Policy: Now What Should It Say?," Franchising World 42, 47-51.
8. Bernoff, J., and C. Li (2008). "Harnessing the Power of the Oh-So-Social Web," MIT Sloan Management Review 49, 36-42.
9. Blair, R. D., and F. Lafontaine (2005). The Economics of Franchising. Cambridge: Cambridge University Press.
10. Boni, A., and N. Stemart (2008). Facebook et les autres réseaux sociaux, Micro-Application.
11. Bradach, J. L. (1997). "Using the Plural Form in the Management of Restaurant Chains," Administrative Science Quarterly 42, 276-303.
12. Bradach, J. L. (1998). Franchise Organizations. Boston: Harvard Business School Press.
13. Brady, M. K., B. L. Bourdeau, and J. Heskel (2005). "The Importance of Brand Cues in Intangible Service Industries: An Application to Investment Services," Journal of Services Marketing 19, 401-410.
14. Caley, N. (2010). "Can Social Media Build Your Franchise Business?," Nation's Restaurant News, July 12, 20-21.
15. Casalo, L. V., C. Flavian, and M. Guinaliu (2008). "Promoting Consumer's Participation in Virtual Brand Communities: A New Paradigm in Branding Strategies," Journal of Marketing Communications 14, 19-36.
16. Castrogiovanni, G. J., J. G. Combs, and R. T. Justis (2006). "Resource Scarcity and Agency Theory Predictions Concerning the Continued Use of Franchising in Multi-Outlet Networks," Journal of Small Business Management 44, 27-44.
17. Combs, J. G., and G. J. Castrogiovanni (1994). "Franchisor Strategy: A Proposed Model and Empirical Test of Franchise versus Company Ownership," Journal of Small Business Management 31, 37-48.
18. Combs, J. G., and D. J. Ketchen Jr. (1999). "Explaining Interfirm Cooperation and Performance: Toward a Reconciliation of Predictions from the Resource-Based View and Organizational Economics, "Strategic Management Journal 20, 867-888.
19. Cova, B., and S. Pace (2006). "Brand Community of Convenience Products: New Forms of Customer Empowerment-The Case "My Nutella Community, "European Journal of Marketing 40, 1097-1105.
20. Dant, R. P. (2008). "A Futuristic Research Agenda for the Field of Franchising, "Journal of Small Business Management 46, 91-98.
21. Dant, R. P., and P. J. Kaufmann (2003). "Structural and Strategic Dynamics in Franchising, "Journal of Retailing 79, 63-75.
22. Dant, R. P., M. Kacker, A. T. Coughlan, and J. Emerson (2007). "A Cointegration Analysis of the Correlates of Performance in Franchised Channels of Distribution, "in Economics and Management of Networks: Franchising Networks, Cooperatives, Joint Ventures and Alliances. Ed. G. Cliquet, G. Hendrikse, M. Tuunanen, J. Windsperger. New York: Springer, 169-189.
23. Dant, R. P., R. Perrigot, and G. Cliquet (2008). "A Cross-Cultural Comparison of the Plural Forms in Franchise Networks: USA, France, and Brazil, "Journal of Small Business Management 46, 286-311.
24. Dholakia, U. M., R. Bagozzi, and L. Klein Pearo (2004). "A Social Influence Model of Consumer Participation in Network- and Small-Group-Based Virtual Communities, "International Journal of Research in Marketing 21, 241-263.
25. Dickey, M. H. (2003). "The Effect of Electronic Communication Among Franchisees on Franchisee Compliance, "Journal of Marketing Channels 10, 111-132.
26. Dos Santos, B. L., and K. Peffers (1995). "Rewards to Investors in Innovative Information Technology Applications: First Movers and Early Followers in ATMs, "Organization Science 6, 241-259.
27. Dwyer, P. (2007). "Measuring the Value of Electronic Word of Mouth and Its Impact on Consumer Communities, "Journal of Interactive Marketing 21, 63-79.
28. Eccleston, D., and L. Griseri (2008). "How Does Web 2.0 Stretch Traditional Influencing Patterns?, "International Journal of Market Research 50, 591-616.
29. El Akremi, A., K. Mignonac, and R. Perrigot (2011). "Opportunistic Behaviors in Franchise Chains: The Role of Cohesion among Franchisees, "Strategic Management Journal 32, 911-1024.
30. Escande, P. (2010). "Facebook À La Recherche De Son Identité, "Les Echos, 2 juin.
31. Ewing, T. (2008). "Participation Cycles and Emergent Cultures in an Online Community, "International Journal of Market Research 50, 575-590.
32. Fayon, D. (2008). Web 2.0 et au-delà. Nouveaux internautes: du surfeur à l'acteur, Economica.
33. Franchise Review (2010). "Social Media-With the Lot, "First Quarter.
34. Füller, J., K. Matzler, and M. Hoppe (2008). "Brand Community Members as a Source of Innovation, "Journal of Product Innovation Management 25, 605-619.
35. Geyskens, I., K. Gielens, and M. G. Dekimpe (2002). "The Market Valuation of Internet Additions, "Journal of Marketing 66, 102-119.
36. Godes, D., and D. Mayzlin (2004). "Using Online Conversations to Study Word of Mouth Communications, "Marketing Science 23, 545-560.
37. Godes, D., and D. Mayzlin (2009). "Firm-Created Word-of-Mouth Communication: Evidence from a Field Test, "Marketing Science 28, 721-739.
38. Goldenberg, J., S. Han, D. R. Lehmann, and J. W. Hong (2009). "The Role of Hubs in the Adoption Process, "Journal of Marketing 739, 1-13.
39. Goldstein, J. (2010). "Can Social Media Sell a Franchise, "Franchising World, October, 167-169.
40. Gopalakrishnan, S., and F. Damanpour (2000). "The Impact of Organizational Context on Innovation Adoption in Commercial Banks, "IEEE Transactions on Engineering Management 47, 14-25.
41. Hennig-Thurau, T., E. C. Malthouse, C. Friege, S. Gensler, L. Lobschat, A. Rangaswamy, and B. Skiera (2010). "The Impact of New Media on Customer Relationships, "Journal of Service Research 13, 311-330.
42. Hovey, B. (2010). "Clear Social-Media Policies Protect Franchised Brands, "Nation's Restaurant News, October 4, 20.
43. Hung, L., and S. Y. Li (2007). "The Influence of eWOM on Virtual Consumer Communities: Social Capital, Consumer Learning, and Behavioral Outcomes, "Journal of Advertising Research 47, 485-495.
44. Hunt, S. D. (1973). "The Trend Toward Company-Operated Units in Franchise Chains, "Journal of Retailing 49, 3-12.
45. Kaplan, A. M., and M. Haenlein (2010). "Users of the World, Unite! The Challenges and Opportunities of Social Media, "Business Horizons 53, 59-68.
46. Kiss, C., and M. Bichler (2008). "Identification of Influencers-Measuring Influence in Customer Networks, "Decision Support Systems 46, 233-253.
47. Kozinets, R. V. (2002). "The Field Behind the Screen: Using Netnography for Marketing Research in Online Communities, "Journal of Marketing Research 39, 61-72.
48. Kozinets, R. V., K. de Valck, A. C. Wojnicki, and S. J. S. Wilner (2010). "Networked Narratives: Understanding Word-of-Mouth Marketing in Online Communities, "Journal of Marketing 74, 71-89.
49. Krishnan, B. C., and M. D. Hartline (2001). "Brand Equity: Is It More Important in Services?, "Journal of Services Marketing 15, 328-342.
50. Lafontaine, F. (1992). "Agency Theory and Franchising: Some Empirical Results, "RAND Journal of Economics 23, 263-283.
51. Lee, G., and W. Xia (2006). "Organizational Size and IT Innovation Adoption: A Meta-Analysis, "Information & Management 43, 975-985.
52. Lee, W. L. (1984). "Franchising and Interbrand Competition, "Southern Economic Journal 51, 219-234.
53. Madhavaram, S., and R. Appan (2010). "The Potential Implications of Web-Based Marketing Communications for Consumers' Implicit and Explicit Brand Attitudes: A Call for Research, "Psychology and Marketing 27, 186-202.
54. McAlexander, J. H., J. W. Schouten, and H. F. Koenig (2002). "Building Brand Communities, "Journal of Marketing 66, 38-64.
55. McAlexander, J. H., S. K. Kim, and S. D. Roberts (2003). "Loyalty: The Influences of Satisfaction and Brand Community Integration, "Journal of Marketing Theory and Practice 11, 1-11.
56. McDade, S. R., T. A. Oliva, and J. A. Pirsch (2002). "The Organizational Adoption of High-Technology Products "for Use"-Effects of Size, Preferences and Radicalness of Impact, "Industrial Marketing Management 31, 441-456.
57. McWilliam, G. (2000). "Building Stronger Brands through Online Communities, "Sloan Management Review 41, 43-54.
58. Mellinger, G. (2010). "Franchiseurs: Utilisez Les Réseaux Sociaux, "Franchise Magazine, Stratégie, 28 avril.
59. Mercklé, P. (2004). Sociologie des réseaux, La Découverte.
60. Miller, K. D., F. Fabian, and S. Lin (2009). "Strategies for Online Communities, "Strategic Management Journal 30, 305-322.
61. Mohr, J. J., and J. R. Nevin (1990). "Communication Strategies in Marketing Channels: A Theoretical Perspective, "Journal of Marketing 50, 36-51.
62. Mohr, J. J., R. J. Fisher, and J. R. Nevin (1996). "Collaborative Communication in Interfirm Relationships: Moderating Effects of Integration and Control, "Journal of Marketing 56, 103-115.
63. Muniz, A. M. Jr., and T. C. O'Guinn (2001). "Brand Community, "Journal of Consumer Research 27, 412-432.
64. Oxenfeldt, A. R., and A. O. Kelly (1968). "Will Successful Franchise Systems Ultimately Become Wholly-Owned Chains?, "Journal of Retailing 44, 69-83.
65. Pénard, T., E. Raynaud, and S. Saussier (2003). "Dual Distribution and Royalty Rates in Franchised Chains: An Empirical Analysis Using French Data, "Journal of Marketing Channels 10, 5-31.
66. Perdreau, F., A.-L. Le Nadant, and G. Cliquet (2011). "Plural Form and Franchisor Performance: Early Empirical Findings from Europe, "in New Developments in the Theory of Networks. Ed. M. Tuunanen, J. Windsperger, G. Cliquet and G. Hendrikse. Heidelberg: Physica-Verlag, Springer, 75-92.
67. Peres, R., E. Muller, and V. Mahajan (2010). "Innovation Diffusion and New Product Growth Models: A Critical Review and Research Directions, "International Journal of Research in Marketing 27, 91-106.
68. Perrigot, R. (2006). "Services Vs. Retail Chains: Are There Any Differences? Evidence from the French Franchising Industry, "International Journal of Retail and Distribution Management 34, 918-930.
69. Perrigot, R., B. López-Fernández, and S. Eroglu (2011). "Intangible Resources and Plural Form as Drivers of Franchise Internationalization: Examination within a Two-Country Perspective, "Journal of Small Business Management (forthcoming).
70. Pitt, L., J. Napoli, and R. Van der Merwe (2003). "Managing the Franchised Brand: The Franchisees' Perspective, "Journal of Brand Management 10, 411-420.
71. Rauline, N. (2010). "Les entreprises se branchent sur les réseaux sociaux, "Les Echos, 5 Mars.
72. Rogers, E. M. (1962). Diffusion of Innovations. Glencoe: Free Press.
73. Scarpi, D. (2010). "Does Size Matter? An Examination of Small and Large Web-Based Brand Communities, "Journal of Interactive Marketing 24, 14-21.
74. Schau, H. J., A. M. Muniz, and E. J. Arnould (2009). "How Brand Communities Practices Create Value, "Journal of Marketing 73, 30-51.
75. Shane, S. (1996). "Hybrid Organizational Arrangements and Their Implications for Firm Growth and Survival: A Study of New Franchisors, "Academy of Management Journal 39, 216-234.
76. Shane, S., V. Shankar, and A. Aravindakshan (2006). "The Effects of New Franchisor Partnering Strategies on Franchise System Size, "Management Science 52, 773-787.
77. Shankar, V., and R. Batra (2009). "The Growing Influence of Online Marketing Communications, "Journal of Interactive Marketing 23, 285-287.
78. Thomson, S. A., and R. K. Sinha (2008). "Brand Communities and New Product Adoption, "Journal of Marketing 72, 65-80.
79. Trusov, M., R. E. Bucklin, and K. Pauwels (2009). "Effects of Word-of-Mouth versus Traditional Marketing: Findings from an Internet Social Networking Site, "Journal of Marketing 73, 90-102.
80. de Valck, K., G. H. Van Bruggen, and B. Wierenga (2009). "Virtual Communities: A Marketing Perspective, "Decision Support System 47, 185-203.
81. Waarts, E., Y. M. Van Everdingen, and J. Van Hillergersberg (2002). "The Dynamics of Factors Affecting the Adoption of Innovations, "Journal of Product Innovation Management 19, 412-423.
82. Waters, R. D., E. Burnett, A. Lamm, and J. Lucas (2009). "Engaging Stakeholders through Social Networking: How Nonprofit Organizations Are Using Facebook?, "Public Relations Review 35, 102-106.
83. Westphal, J. D., R. Gulati, and S. M. Shortell (1997). "Customization or Conformity? An Institutional and Network Perspective on the Content and Consequences of TQM Adoption, "Administrative Science Quarterly 42, 366-394.
84. Winer, R. S. (2009). "New Communication Approaches in Marketing: Issues and Research Directions, "Journal of Interactive Marketing 23, 108-117.