Dual distribution and royalty rates in franchised chains: An empirical analysis using french data

Journal of Marketing Channels

Volumn 10, Issue 3-4, 2003, Pages 5-31

  Pénard, Thierry ^a   Raynaud, Emmanuel ^b   Saussier, Stéphane ^c  

^a UNIVERSITÉ DE RENNES 1   (France)

^b INRA Institut National de la Recherche Agronomique   (France)

^c UNIVERSITÉ DE LORRAINE   (France)

Author keywords

Brand name value; Dual distribution; Royalty rates

Indexed keywords

EID: 84988601387     PISSN: 1046669X     EISSN: 15407039     Source Type: Journal    
DOI: 10.1300/J049v10n03_02     Document Type: Article

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