Identification of influencers - Measuring influence in customer networks

Decision Support Systems

Volumn 46, Issue 1, 2008, Pages 233-253

  Kiss, Christine ^a   Bichler, Martin ^a  

^a TECHNICAL UNIVERSITY OF MUNICH   (Germany)

Author keywords

Centrality; Customer relationship management; Network theory; Viral marketing; Word of mouth marketing

Indexed keywords

ADMINISTRATIVE DATA PROCESSING; ARTIFICIAL INTELLIGENCE; CIRCUIT THEORY; COMPUTER CRIME; COMPUTER NETWORKS; COMPUTER VIRUSES; CUSTOMER SATISFACTION; DECISION SUPPORT SYSTEMS; DECISION THEORY; DIFFUSION; ELECTRIC NETWORK TOPOLOGY; INFORMATION THEORY; MANAGEMENT INFORMATION SYSTEMS; MARKETING; PUBLIC RELATIONS; SALES; SEMICONDUCTOR DOPING;

CENTRALITY; CUSTOMER RELATIONSHIP MANAGEMENT; NETWORK THEORY; VIRAL MARKETING; WORD OF MOUTH MARKETING;

NETWORK MANAGEMENT;

EID: 56049120082     PISSN: 01679236     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.dss.2008.06.007     Document Type: Article

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