The Use of Team-Based Learning as an Approach to Increased Engagement and Learning for Marketing Students: A Case Study

Journal of Marketing Education

Volumn 34, Issue 2, 2012, Pages 128-139

  Chad, Paul ^a  

^a UNIVERSITY OF WOLLONGONG   (Australia)

Author keywords

group; marketing education; student engagement; TBL; team based learning

Indexed keywords

EID: 84864802273     PISSN: 02734753     EISSN: 15526550     Source Type: Journal    
DOI: 10.1177/0273475312450388     Document Type: Article

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