Enhancing Student Motivation in Marketing Classes: Using Student Management Groups

Journal of Marketing Education

Volumn 24, Issue 3, 2002, Pages 253-264

  Lilly, Bryan ^a   Tippins, Michael J ^a  

^a UNIVERSITY OF WISCONSIN OSHKOSH   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84992885917     PISSN: 02734753     EISSN: None     Source Type: Journal    
DOI: 10.1177/0273475302238048     Document Type: Article

References (25)

1. Andersen, Janis F. 1979. Teacher immediacy as a predictor of teaching effectiveness. In Communication yearbook, Vol. 3, edited by D. Nimmo, 543-559. Beverly Hills, CA: Sage.
2. Anderson, Elizabeth Scott. 1987. The psychological contract: A method for increasing student satisfaction. Journal of Marketing Education 9 (summer): 25-29.
3. Arbaugh, J. Ben. 2001. How instructor immediacy behaviors affect student satisfaction and learning in Web-based courses. Business Communication Quarterly 64 (4): 42-54.
4. Bloom, Benjamin S. 1956. Taxonomy of educational objectives: The classification of educational goals. New York: McKay.
5. Christophel, Diane M. 1990. The relationships between teacher immediacy behaviors, student motivation, and learning. Communication Education 39:323-340.
6. Deci, Edward L., and Richard M. Ryan. 1985. Intrinsic motivation and self-determination in human behavior. New York: Plenum.
7. Delbecq, Andrew L., Andrew H. Van de Ven, and David H. Gustafson. 1975. Group techniques for program planning: A guide to nominal group and Delphi processes. Middleton, WI: Green Briar.
8. Gentzkow, Melissa B. 1999. Communicating clergy identity: The relationship between immediacy behavior and perceptions of pastoral leadership. Retrieved 7 January, 2002, from http://www.ptloma.edu/communiation/gentzkow/personal/paper.htm.
9. Grunenwald, Joseph P., and Leonard Ackerman. 1986. A modified Delphi approach for the development of student evaluations of faculty teaching. Journal of Marketing Education 8 (summer): 32-38.
10. Houston, Mark B., and Lance A. Bettencourt. 1999. But that's not fair! An exploratory study of student perceptions of instructor fairness. Journal of Marketing Education 21 (August): 84-96.
11. Jaasma, Marjorie A., and Randall J. Koper. 1999. The relationship of student-faculty out-of-class communication to instructor immediacy and trust and to student motivation. Communication Education 48 (1): 41-47.
12. Kennedy, Ellen J., Leigh Lawton, and Erika Walker. 2001. Be a good teacher and be seen as a good teacher. Journal of Marketing Education 23 (August): 136-144.
13. Langer, Ellen. 1975: The illusion of control. Journal of Personality and Social Psychology 32:311-328.
14. March, James G., and Herbert A. Simon. 1959. Organizations. New York: John Wiley.
15. Mehrabian, Aalbert. 1971. Silent messages. Belmont, CA: Wadsworth.
16. Milem, Jeffrey F., and Joseph B. Berger. 1997. A modified model of college student persistence: Exploring the relationship between Astin's theory of involvement and Tinto's theory of student departure. Journal of College Student Development 38 (4): 387-400.
17. Nuhfer, Edward. 1995. A handbook for student management teams. Denver: University of Colorado.
18. Ortinau, David J., and Robert P. Bush. 1987. The propensity of college students to modify course expectations and its impact on course performance information. Journal of Marketing Education 9 (spring): 42-52.
19. Peterson, Robert M. 2001. Course participation: An active learning approach employing student documentation. Journal of Marketing Education 23 (December): 187-194.
20. Pintrich, Paul R., and Dale H. Schunk. 1996. Motivation in education: Theory, research, and applications. Englewood Cliffs, NJ: Prentice Hall.
21. Reeve, Johnmarshall. 1992. Motivating others. Fort Worth, TX: Harcourt Brace.
22. Ryan, Richard M., and Edward L. Deci. 2000. Self-determination theory and the facilitation of intrinsic motivation, social development, and wellbeing. American Psychologist 55 (January): 68-78.
23. Teven, Jason J., and James C. McCroskey. 1997. The relationship of perceived teacher caring with student learning and teacher evaluation. Communication Education 46 (1): 1-9.
24. Van Voorhis, Judy L. 1995. Implementing cooperative structures to increase motivation and learning in the college classroom. Paper presented at the Lilly Conference on College Teaching, Junes, Columbia, SC.
25. Witt, Paul L., and Lawrence R. Wheeless. 1999. Nonverbal communication expectancies about teachers and enrollment behavior in distance learning. Communication Education 48 (2): 149-154.