Enhancing student team effectiveness: Application of Myers-Briggs personality assessment in business courses

Journal of Marketing Education

Volumn 27, Issue 1, 2005, Pages 41-51

  Amato, Christie H ^a   Amato, Louis H ^a  

^a UNIVERSITY OF NORTH CAROLINA AT CHARLOTTE   (United States)

Author keywords

Communication style; Marketing; Myers Briggs; Projects; Teams

Indexed keywords

EID: 21444459426     PISSN: 02734753     EISSN: None     Source Type: Journal    
DOI: 10.1177/0273475304273350     Document Type: Article

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