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Volumn 31, Issue 3, 2009, Pages 203-211

Can Australian universities take measures to increase the lecture attendance of marketing students?

Author keywords

A priori market segmentation; Australia; Lecture attendance

Indexed keywords


EID: 70350633136     PISSN: 02734753     EISSN: 15526550     Source Type: Journal    
DOI: 10.1177/0273475309345202     Document Type: Article
Times cited : (36)

References (29)
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