Transforming the Marketing Curriculum Using Problem-Based Learning: A Case Study

Journal of Marketing Education

Volumn 25, Issue 2, 2003, Pages 150-162

  Wee, Lynda Keng Neo ^a   Alexandria, Megan ^b   Kek, Yih Chyn ^b   Kelley, Craig A ^c  

^a Temasek Centre for Problem Based Learning   (United States)

^b TEMASEK POLYTECHNIC   (Singapore)

^c CALIFORNIA STATE UNIVERSITY   (United States)

Author keywords

marketing curriculum; outcomes; problem based learning; teaching

Indexed keywords

EID: 84992905502     PISSN: 02734753     EISSN: 15526550     Source Type: Journal    
DOI: 10.1177/0273475303254016     Document Type: Article

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