The measurement of brand orientation, its performance impact, and the role of leadership in the context of destination branding: An exploratory study

Journal of Marketing Management

Volumn 28, Issue 7-8, 2012, Pages 974-999

  Hankinson, Graham ^a  

^a LONDON METROPOLITAN UNIVERSITY   (United Kingdom)

Author keywords

brand leadership; brand orientation; brand performance; destination brands; partial least squares

Indexed keywords

EID: 84864022764     PISSN: 0267257X     EISSN: 14721376     Source Type: Journal    
DOI: 10.1080/0267257X.2011.565727     Document Type: Article

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