Brand orientation in the Top 500 fundraising charities in the UK

Journal of Product & Brand Management

Volumn 10, Issue 6, 2001, Pages 346-360

  Hankinson, Philippa ^a  

^a UNIVERSITY OF ROEHAMPTON   (United Kingdom)

Author keywords

Brands; Charities; Management; Research; Responsibility

Indexed keywords

EID: 84986106156     PISSN: 10610421     EISSN: None     Source Type: Journal    
DOI: 10.1108/10610420110406040     Document Type: Article

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