Internal psychological versus external market-driven determinants of the amount of consumer information search amongst online shoppers

Journal of Marketing Management

Volumn 25, Issue 1-2, 2009, Pages 171-190

  Rose, Susan ^a   Samouel, Phillip ^b  

^a UNIVERSITY OF READING   (United Kingdom)

^b KINGSTON UNIVERSITY   (United Kingdom)

Author keywords

Ability; Memory structure; Motivation; Online consumer information search; Online shopping; Prior knowledge

Indexed keywords

EID: 84855235561     PISSN: 0267257X     EISSN: 14721376     Source Type: Journal    
DOI: 10.1362/026725709X410089     Document Type: Article

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