Place branding theory: A cross-domain literature review from a marketing perspective

Towards Effective Place Brand Management: Branding European Cities and Regions

Volumn , Issue , 2010, Pages 15-35

  Hankinson, Graham ^a,b,c  

^a UNIVERSITY OF WEST LONDON   (United Kingdom)

^b UNIVERSITY OF LINCOLN   (United Kingdom)

^c LONDON METROPOLITAN UNIVERSITY   (United Kingdom)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84881928362     PISSN: None     EISSN: None     Source Type: Book    
DOI: None     Document Type: Chapter

References (0)