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Volumn 16, Issue 4, 2009, Pages 320-328

Online social capital: Understanding e-impulse buying in practice

Author keywords

E impulse; Retail behaviour; Social atmospherics capital and practice

Indexed keywords

CONSUMPTION BEHAVIOR; DECISION MAKING; E-COMMERCE; MARKETING; RETAILING; SOCIAL CAPITAL;

EID: 67349171039     PISSN: 09696989     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jretconser.2009.02.007     Document Type: Article
Times cited : (42)

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