The use of problematic integration theory to assess destination online promotion activities: The case of Australia.com in the United States market

Journal of Travel and Tourism Marketing

Volumn 20, Issue 3-4, 2006, Pages 93-105

  Han, Jee Hee ^a   Mills, Juline E ^b  

^a UNIVERSITY OF DAYTON   (United States)

^b PURDUE UNIVERSITY   (United States)

Author keywords

Australia; Destination marketing organization (DMO); Online travel promotion; Online travel purchase behavior; Problematic integration theory

Indexed keywords

EID: 34250204483     PISSN: 10548408     EISSN: None     Source Type: Journal    
DOI: 10.1300/J073v20n03_07     Document Type: Article

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