Trait predictors of online impulsive buying tendency: A hierarchical approach

Journal of Marketing Theory and Practice

Volumn 19, Issue 3, 2011, Pages 337-346

  Sun, Tao ^a   Wu, Guohua ^b  

^a UNIVERSITY OF VERMONT   (United States)

^b CALIFORNIA STATE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 79959974525     PISSN: 10696679     EISSN: None     Source Type: Journal    
DOI: 10.2753/MTP1069-6679190307     Document Type: Article

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