The decision making in selecting online travel agencies: An application of analytic hierarchy process

Journal of Travel and Tourism Marketing

Volumn 26, Issue 5-6, 2009, Pages 482-493

  Ku, Edward C S ^a   Fan, Yi Wen ^b  

^a NATIONAL KAOHSIUNG UNIVERSITY OF HOSPITALITY AND TOURISM   (Taiwan)

^b NATIONAL CENTRAL UNIVERSITY   (Taiwan)

Author keywords

Analytic hierarchy process; Customer value; Electronic commerce; Online shopping

Indexed keywords

EID: 70449875094     PISSN: 10548408     EISSN: None     Source Type: Journal    
DOI: 10.1080/10548400903163020     Document Type: Article

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