Hedonic shopping value and impulse buying behavior in transitional economies: A symbiosis in the Mainland China marketplace

Journal of Brand Management

Volumn 18, Issue 2, 2010, Pages 105-114

  Yu, Chunling ^a   Bastin, Mike ^b  

^a TSINGHUA UNIVERSITY   (China)

^b CHINA AGRICULTURAL UNIVERSITY   (China)

Author keywords

experiential branding; hedonic shopping value; impulse buying

Indexed keywords

EID: 78650062493     PISSN: 1350231X     EISSN: 14791803     Source Type: Journal    
DOI: 10.1057/bm.2010.32     Document Type: Article

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