A personality-competence model of opinion leadership

Psychology and Marketing

Volumn 29, Issue 8, 2012, Pages 606-621

  Gnambs, Timo ^a   Batinic, Bernad ^b  

^a UNIVERSITY OF OSNABRÜCK   (Germany)

^b JOHANNES KEPLER UNIVERSITY LINZ   (Austria)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84863570238     PISSN: 07426046     EISSN: 15206793     Source Type: Journal    
DOI: 10.1002/mar.20547     Document Type: Article

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