Testing the market maven concept

Journal of Marketing Management

Volumn 24, Issue 3-4, 2008, Pages 265-282

  Goodey, Caroline ^a   East, Robert ^b  

^a KINGSTON UNIVERSITY   (United Kingdom)

^b KINGSTON UNIVERSITY   (United Kingdom)

Author keywords

Mavenism; Personality

Indexed keywords

EID: 79955658624     PISSN: 0267257X     EISSN: 14721376     Source Type: Journal    
DOI: 10.1362/026725708X306095     Document Type: Article

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