Convergent and Discriminant Validity of Opinion Leadership: Multitrait-Multimethod Analysis Across Measurement Occasion and Informant Type

Journal of Individual Differences

Volumn 32, Issue 2, 2011, Pages 94-102

  Gnambs, Timo ^a   Batinic, Bernad ^a  

^a JOHANNES KEPLER UNIVERSITY LINZ   (Austria)

Author keywords

Market maven; Multitrait multimethod analysis; Opinion leadership; Personality strength; Validity

Indexed keywords

EID: 79954986858     PISSN: 16140001     EISSN: None     Source Type: Journal    
DOI: 10.1027/1614-0001/a000040     Document Type: Article

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