In Search of the "Meta-Maven": An Examination of Market Maven Behavior across Real-Life, Web, and Virtual World Marketing Channels

Psychology and Marketing

Volumn 29, Issue 3, 2012, Pages 167-185

  Barnes, Stuart J ^a   Pressey, Andrew D ^b  

^a UNIVERSITY OF EAST ANGLIA   (United Kingdom)

^b LANCASTER UNIVERSITY   (United Kingdom)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84863589990     PISSN: 07426046     EISSN: 15206793     Source Type: Journal    
DOI: 10.1002/mar.20513     Document Type: Article

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