Examining Polish market mavens and their attitudes toward advertising

Journal of East-West Business

Volumn 8, Issue 1, 2002, Pages 77-89

  Chelminski, Piotr ^a   Coulter, Robin ^a  

^a UNIVERSITY OF CONNECTICUT   (United States)

Author keywords

Attitudes toward advertising; Market mavens; Poland

Indexed keywords

ADVERTISING;

POLAND;

EID: 0036413367     PISSN: 10669868     EISSN: None     Source Type: Journal    
DOI: 10.1300/J097v08n01_05     Document Type: Article

References (31)

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