Market mavens' attitudes towards general technology: Implications for marketing communications

Journal of Marketing Communications

Volumn 11, Issue 2, 2005, Pages 73-94

  Geissler, Gary L ^a   Edison, Steve W ^a  

^a UNIVERSITY OF ARKANSAS AT LITTLE ROCK   (United States)

Author keywords

Attitude; Market mavens; Personality; Psychographics; Technology

Indexed keywords

EID: 20444502258     PISSN: 13527266     EISSN: None     Source Type: Journal    
DOI: 10.1080/1352726042000286499     Document Type: Review

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