Toward a theory of motivation and personality with application to word-of-mouth communications

Journal of Business Research

Volumn 60, Issue 6, 2007, Pages 590-596

  Mowen, John C ^a   Park, Sojin ^b   Zablah, Alex ^a  

^a OKLAHOMA STATE UNIVERSITY   (United States)

^b Chonbuk National University   (South Korea)

Author keywords

Control theory; Personality; Traits; Word of mouth communications

Indexed keywords

EID: 34247560760     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jbusres.2006.06.007     Document Type: Article

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