Contracts, extracontractual incentives, and ex post behavior in franchise channel relationships

Journal of Marketing Research

Volumn 49, Issue 2, 2012, Pages 260-276

  Kashyap, Vishal ^a   Antia, Kersi D ^b   Frazier, Gary L ^c  

^a XAVIER UNIVERSITY   (United States)

^b UNIVERSITY OF WISCONSIN MADISON   (United States)

^c UNIVERSITY OF SOUTHERN CALIFORNIA   (United States)

Author keywords

Compliance; Contracts; Distribution channels; Enforcement; Franchising; Incentives; Monitoring; Opportunism

Indexed keywords

EID: 84860581241     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmr.09.0337     Document Type: Article

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