Channel incentives as unilateral and bilateral governance processes

Journal of Marketing Channels

Volumn 8, Issue 1-2, 2001, Pages 5-31

  Gilliland, David I ^a   Bello, Daniel C ^b  

^a Department of Environmental and Radiological Health Sciences   (United States)

^b GEORGIA STATE UNIVERSITY   (United States)

Author keywords

Channels of distribution; Governance processes; Incentives

Indexed keywords

EID: 0012609460     PISSN: 1046669X     EISSN: 15407039     Source Type: Journal    
DOI: 10.1300/J049v08n01_02     Document Type: Article

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