Contract specificity and its performance implications

Journal of Marketing

Volumn 74, Issue 2, 2010, Pages 105-120

  Mooi, Erik A ^a   Ghosh, Mrinal ^b  

^a VU UNIVERSITY AMSTERDAM   (Netherlands)

^b UNIVERSITY OF ARIZONA   (United States)

Author keywords

Business to business marketing; Contracts; Relationship marketing; Transaction cost economics

Indexed keywords

EID: 77949494544     PISSN: 00222429     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkg.74.2.105     Document Type: Article

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