Managing promotion program participation within manufacturer-retailer relationships

Journal of Marketing

Volumn 62, Issue 1, 1998, Pages 58-68

  Murry Jr , John P ^b   Heide, Jan B ^a  

^a UNIVERSITY OF WISCONSIN MADISON   (United States)

^b NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0032385810     PISSN: 00222429     EISSN: None     Source Type: Journal    
DOI: 10.2307/1251803     Document Type: Article

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