The effects of incentive types and appeal regulatory framing in travel advertising

Service Industries Journal

Volumn 32, Issue 6, 2012, Pages 883-897

  Chou, Hsuan Yi ^a   Lien, Nai Hwa ^a  

^a NATIONAL TAIWAN UNIVERSITY   (Taiwan)

Author keywords

advertising; construal level theory; incentive types; spatial distance

Indexed keywords

ADVERTISING; INCENTIVE; REGULATORY FRAMEWORK; SPATIAL ANALYSIS; THEORETICAL STUDY;

EID: 84859198148     PISSN: 02642069     EISSN: 17439507     Source Type: Journal    
DOI: 10.1080/02642069.2010.545878     Document Type: Article

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