Destination advertising: Age and format effects on memory

Annals of Tourism Research

Volumn 33, Issue 1, 2006, Pages 7-24

  MacKay, Kelly J ^a   Smith, Malcolm C ^b  

^a UNIVERSITY OF MANITOBA   (Canada)

^b UNIVERSITY OF MANITOBA   (Canada)

Author keywords

Advertising format; Age; Memory

Indexed keywords

ADVERTISING; AGE; MEMORY; TOURISM;

EID: 30544448756     PISSN: 01607383     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.annals.2005.07.002     Document Type: Article

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