Exploring attractive messages in group package tour newspaper advertisements

International Journal of Advertising

Volumn 28, Issue 5, 2009, Pages 843-862

  Wang, Kuo Ching ^a   Jao, Po Chen ^b   Lin, Yu Shan ^c   Guo, Ying Zhi ^d  

^a NATIONAL TAIWAN NORMAL UNIVERSITY   (Taiwan)

^b CHINESE CULTURE UNIVERSITY   (Taiwan)

^c Department of Northeast and Yilan Coast National Scenic Area Administration ^*  (Taiwan)

^d FUDAN UNIVERSITY   (China)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 77149121125     PISSN: 02650487     EISSN: None     Source Type: Journal    
DOI: 10.2501/S0265048709200928     Document Type: Article

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