It's time to vote: The effect of matching message orientation and temporal frame on political persuasion

Journal of Consumer Research

Volumn 35, Issue 6, 2009, Pages 877-889

  Kim, Hakkyun ^a   Rao, Akshay R ^b   Lee, Angela Y ^c  

^a John Molson School of Business   (Canada)

^b UNIVERSITY OF MINNESOTA   (United States)

^c NORTHWESTERN UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 67649202550     PISSN: 00935301     EISSN: None     Source Type: Journal    
DOI: 10.1086/593700     Document Type: Article

References (49)

1. Aaker, Jennifer L. and Angela Y. Lee (2006), "Understanding Regulatory Fit," Journal of Marketing Research, 43 (February), 15-19.
2. Ahluwalia, Rohini (2000), "Examination of Psychological Processes Underlying Resistance to Persuasion," Journal of Consumer Research, 27 (2), 217-32.
3. Alba, Joseph W. and J. Wesley Hutchinson (1987), "Dimensions of Consumer Expertise," Journal of Consumer Research,13 (March), 411-54.
4. Baron, Reuben M. and David A. Kenny (1986), "The Moderator- Mediator Variable Distinction in Social Psychological Research: Conceptual, Strategic, and Statistical Considerations," Journal of Personality and Social Psychology,51 (6), 1173-82.
5. Bizer, George Y. and Richard E. Petty (2005), "How We Conceptualize Our Attitudes Matters: The Effects of Valence Framing on The Resistance of Political Attitudes," Political Psychology, 26 (August), 553-68.
6. Campbell, Angus, Philip E. Converse, Warren E. Miller, and Donald E. Stokes (1960), The American Voters, New York: Wiley. Cesario, Joseph, Heidi Grant, and E. Tory Higgins (2004), "Regulatory Fit and Persuasion: Transfer from 'Feeling Right,'" Journal of Personality and Social Psychology,86 (3), 388-404.
7. Chen, Haipeng, Sok Ling Ng, and Akshay R. Rao (2005), "Cultural Differences in Consumer Impatience," Journal of Marketing Research, 42 (3), 291-301.
8. Edsall, Thomas B. and James V. Grimaldi (2004), "On Nov. 2, GOP Got More Bang for Its Billion, Analysis Shows," Washington Post, December 30.
9. Eyal, Tal, Nira Liberman, Yaacov Trope, and Eva Walther (2004), "The Pros and Cons of Temporally Near and Distant Action," Journal of Personality and Social Psychology, 86 (6), 781-95.
10. Fazio, Russell H., Carol J. Williams, and Martha C. Powell (2000), "Measuring Associative Strength: Category-Item Associations and Their Activation from Memory," Political Psychology, 21 (1), 7-25.
11. Fedorikhin, Alexander and Catherine A. Cole (2004), "Mood Effects on Attitudes, Perceived Risk, and Choice: Moderators and Mediators," Journal ofConsumer Psychology, 14 (1-2), 2-12.
12. Feldman, Jack M. and John G. Lynch (1988), "Self-Generated Validity and Other Effects of Measurement on Belief, Attitude, Intention, and Behavior," Journal of Applied Psychology, 73 (August), 421-35.
13. Freitas, Antonio L., Peter Salovey, and Nira Liberman (2001), "Abstract and Concrete Self-Evaluative Goals," Journal of Personality and Social Psychology, 80 (3), 410-24.
14. Fujita, Kentaro, Marlone D. Henderson, Juliana Eng, Yaacov Trope, and Nira Liberman (2006), "Spatial Distance and Mental Construal of Social Events," Psychological Science,17 (4), 278-82.
15. Higgins, E. Tory, Lorraine Chen Idson, Antonio L. Freitas, Scott Spiegel, and Daniel C. Molden (2003), "Transfer of Value from Fit," Journal of Personality and Social Psychology,84 (6), 1140-53.
16. Holbrook, Thomas M. (1996), Do Campaigns Matter? Thousand Oaks, CA: Sage.
17. Jost, John T. and Jim Sidanius (2004), Political Psychology: Key Readings, New York: Psychology Press.
18. Kardes, Frank R., Maria L. Cronley, and John Kim (2006), "Con- strual-Level Effects on Preference Stability, Preference-Behavior Correspondence, and the Suppression of Competing Brands," Journal of Consumer Psychology, 16 (2), 135-44.
19. Katz, Elihu (1973), "Platforms and Windows: Broadcasting's Role in Election Campaigns," Journalism Quarterly,48(2), 304-14.
20. Kim, Hakkyun and Deborah Roedder John (2008), "Consumer Response to Brand Extensions: Construal Level as a Moderator of the Importance of Perceived Fit," Journal of Con- sumer Psychology, 18 (2), 116-26.
21. Klein, Jill G. and Rohini Ahluwalia (2005), "Negativity in the Evaluation of Political Candidates," Journal of Marketing,69 (January), 131-42.
22. Krosnick, Jon A. and Laura A. Brannon (1993), "The Impact of the Gulf War on the Ingredients of Presidential Evaluations: Multidimensional Effects of Political Involvement," American Political Science Review, 87 (December), 963-75.
23. Labroo, Aparna A. and Angela Y. Lee (2006), "Between Two Brands: A Goal Fluency Account of Brand Evaluation," Journal of Marketing Research, 43 (August), 374-85.
24. Lee, Angela Y. and Jennifer L. Aaker (2004), "Bringing the Frame into Focus: The Influence of Regulatory Fit on Processing Fluency and Persuasion," Journal of Personality and Social Psychology, 86 (2), 205-18.
25. Liberman, Nira, Michael D. Sagristano, and Yaacov Trope (2002), "The Effect of Temporal Distance on Level of Mental Con- strual," Journal of Experimental Social Psychology,38(November), 523-34.
26. Liberman, Nira and Yaacov Trope (1998), "The Role of Feasibility and Desirability Considerations in Near and Distant Future Decisions: A Test of Temporal Construal Theory," Journal of Personality and Social Psychology,75(1),5-18.
27. Lockerbie, Brad (1991), "The Temporal Pattern of Economic Evaluations and Vote Choice in Senate Elections," Public Choice, 69 (March), 279-94.
28. Loewenstein, George F. and Drazen Prelec (1993), "Preferences for Sequences of Outcomes," Psychological Review, 100 (1), 91-108.
29. McGann, Anthony F. (1984), "Editorial: Political Advertising," Journal of Advertising, 13 (3), 3.
30. Novemsky, Nathan, Ravi Dhar, Norbert Schwarz, and Itamar Simonson (2007), "Preference Fluency in Choice," Journal of Marketing Research, 44 (August), 347-56.
31. Perloff, Richard M. (2002), "Political Campaign Persuasion and Its Discontents: Perspectives from the Past and Research Prescriptions for the Future," in The Persuasion Handbook,ed. James P. Dillard and Michael Pfau, Thousand Oaks, CA: Sage, 605-32.
32. Petty, Richard E. and Duane T. Wegener (1998), "Matching versus Mismatching Attitude Functions: Implications of Scrutiny of P ersuasive Messages," Personality and Social Psychology Bulletin, 24 (3), 227-40.
33. Pyszczynski, Thomas A., Sheldon Solomon, and Jeff Greenberg (2003), In the Wake of 9/11: The Psychology of Terror, Washington, DC: American Psychological Association.
34. Rao, Akshay R. (2007), "Purple Reign," Democratic Strategist, January 7, http://www.thedemocraticstrategist.org/ac/2007/ 01/purple-reign.php.
35. Rao, Akshay R. and Kent B. Monroe (1988), "The Moderating Effect of Prior Knowledge on Cue Utilization in Product Evaluations," Journal of Consumer Research, 15 (September), 253-64.
36. Reber, Rolf, Norbert Schwarz, and Piotr Winkielman (2004), "Processing Fluency and Aesthetic Pleasure: Is Beauty in the Perceiver's Processing Experience?" Personality and Social Psychology Review, 8 (4), 364-82.
37. Rosenthal, Robert and Ralph Rosnow (1985), Contrast Analysis: Focused Comparisons in the Analysis of Variance, Cambridge: Cambridge University Press.
38. Sagristano, Michael D., Yaacov Trope, and Nira Liberman (2002), "Time-Dependent Gambling: Odds Now, Money Later," Journal of Experimental Psychology: General, 131 (3), 364-76.
39. Schwarz, Norbert and Gerald L. Clore (1983), "Mood, Misattribution, and Judgments of Well-Being: Informative and Directive Functions of Affective States," Journal of Personality and Social Psychology, 45 (3), 513-23.
40. Srull, Thomas K. (1987), "Memory, Mood, and Consumer Judgment," in Advances in Consumer Research, Vol. 14, ed. Melanie Wallendorf and Paul Anderson, Duluth, MN: Association for Consumer Research, 404-7.
41. Thompson, Debora Viana and Rebecca W. Hamilton (2006), "The Effects of Information Processing Mode on Consumers' Responses to Comparative Advertising," Journal of Consumer Research, 32 (March), 530-40.
42. Trope, Yaacov (2004), "Theory in Social Psychology: Seeing the Forest and the Trees," Personality and Social Psychology Review, 8 (2), 193-200.
43. Trope, Yaacov and Nira Liberman (2000), "Temporal Construal and Time-Dependent Changes in Preference," Journal of Personality and Social Psychology, 79 (6), 876-89.
44. -(2003), "Temporal Construal," Psychological Review, 110 (3), 403-21.
45. Trope, Yaacov, Nira Liberman, and Cheryl Wakslak (2007), "Construal Levels and Psychological Distance: Effects on Representation, Prediction, Evaluation and Behavior," Journal of Consumer Psychology,17(2),83- 95.
46. Vallacher, Robin R. and Daniel M. Wegner (1985), A Theory of Action Identification, Hillsdale, NJ: Erlbaum.
47. -(1989), "Levels of Personal Agency: Individual Variation in Action Identification," Journal of Personality and Social Psychology, 57 (4), 660-71.
48. Wang, Jing and Angela Y. Lee (2006), "The Role of Regulatory Focus in Preference Construction," Journal of Marketing Research, 43 (February), 28-38.
49. Wegner, Daniel M., Robin R. Vallacher, Gary Macomber, Russell Wood, and Kevin Arps (1984), "The Emergence of Action," Journal of Personality and Social Psychology, 46 (2), 269-79.