Temporal construal in advertising: The moderating role of temporal orientation and attribute importance

Journal of Advertising

Volumn 38, Issue 3, 2009, Pages 5-20

  Martin, Brett A S ^a   Gnoth, Juergen ^b   Strong, Carolyn ^c  

^a QUEENSLAND UNIVERSITY OF TECHNOLOGY   (Australia)

^b UNIVERSITY OF OTAGO   (New Zealand)

^c UNIVERSITY OF BATH   (United Kingdom)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 69749087846     PISSN: 00913367     EISSN: None     Source Type: Journal    
DOI: 10.2753/JOA0091-3367380301     Document Type: Article

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