A strategic use of the communication mix in the destination image-formation process

Journal of Travel Research

Volumn 47, Issue 2, 2008, Pages 183-196

  McCartney, Glenn ^a   Butler, Richard ^b   Bennett, Marion ^c  

^a UNIVERSITY OF MACAU   (Macao)

^b UNIVERSITY OF STRATHCLYDE   (United Kingdom)

^c UNIVERSITY OF SURREY   (United Kingdom)

Author keywords

Communication Effectiveness Grid; Destination image; Marketing; Tourism

Indexed keywords

INFORMATION MANAGEMENT; PERCEPTION; STRATEGIC APPROACH; TOURISM MANAGEMENT; TOURISM MARKET; TOURIST DESTINATION;

ASIA; CHINA; EURASIA; FAR EAST; MACAU;

EID: 53549095683     PISSN: 00472875     EISSN: 15526763     Source Type: Journal    
DOI: 10.1177/0047287508321201     Document Type: Article

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