A comparative study of the use of "iconic" versus "generic" advertising images for destination marketing

Journal of Travel Research

Volumn 48, Issue 2, 2009, Pages 152-161

  Litvin, Stephen W ^a   Mouri, Nacef ^b  

^a School of Business   (United States)

^b GEORGE MASON UNIVERSITY   (United States)

Author keywords

Classical conditioning; Destination image; Destination marketing; Generic advertising; Iconic advertising

Indexed keywords

ADVERTISING; COMPARATIVE STUDY; EMPIRICAL ANALYSIS; EXPERIMENTAL STUDY; MARKETING; TOURIST DESTINATION;

EID: 70350441429     PISSN: 00472875     EISSN: 15526763     Source Type: Journal    
DOI: 10.1177/0047287509332332     Document Type: Article

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