International new ventures as " small multinationals": The importance of marketing capabilities

Journal of World Business

Volumn 47, Issue 2, 2012, Pages 277-287

  Ripollés, Maria ^a   Blesa, Andreu ^a  

^a UNIVERSITAT JAUME I   (Spain)

Author keywords

Entry mode; International new ventures; Marketing capabilities; Performance

Indexed keywords

EID: 84857234877     PISSN: 10909516     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jwb.2011.04.015     Document Type: Article

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