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Volumn 59, Issue 1, 2006, Pages 148-151

What do we mean by "marketing" resources and competencies? A comment on Hooley, Greenley, Cadogan, and Fahey (JBR 2005)

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Indexed keywords


EID: 28044450585     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jbusres.2005.03.001     Document Type: Note
Times cited : (15)

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