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Volumn 16, Issue 1, 2010, Pages 60-77

Decades of research on market entry modes: What do we really know about external antecedents of entry mode choice?

Author keywords

Cooperative entry mode; Entry mode; Market entry strategy; Meta analysis; Wholly owned subsidiary

Indexed keywords


EID: 77349111263     PISSN: 10754253     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.intman.2009.09.002     Document Type: Article
Times cited : (224)

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