Can we trust the dat of online research?: The web has changed the face of research, but aditional cautions still apply

Marketing Research

Volumn 13, Issue 2, 2001, Pages

  Miller, Thomas W ^a  

^a UNIVERSITY OF WISCONSIN MADISON   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 77449144918     PISSN: 10408460     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Article

References (7)

1. Bickart, Barbara, and David Schmittlein (1999), "The Distribution of Survey Contact and Participation in the United States: Constructing a Survey-Based Estimate," Journal of Marketing Research, 36, 286-294.
2. Brewer, John, and Albert Hunter (1989), Multimethod Research: A Synthesis of Styles. Newbury Park, CA: Sage Publications.
3. Doyle, Kenneth O. (1998), "Research Note: Reliability and Dimensionality of Stimulus Ratings," Journal of Advertising Research, (March-April), 45-50.
4. Esipova, Neli, Thomas W. Miller, Michal D. Zarnecki, Iason Elzaurdia, and Sanjay Ponnaiya (2001), Exploring the Possibilities of Online Focus Groups. Madison, WI: University of Wisconsin-Madison and ACNielsen Center for Marketing Research.
5. Miller, Thomas W., and Peter R. Dickson (2001), "On-line Market Research," International Journal of Electronic Commerce, 5 (3), 139-167.
6. Miller, Thomas W., and Abhilasha Gupta (2001), Studies of Information, Research, and Consulting Services (SIRCS) : Fall 2000 Survey of Organizations. Madison, WI: University of Wisconsin-Madison and ACNielsen Center for Marketing Research.
7. Miller, Thomas W., David Rake, Takashi Sumimoto, and Peggy S. Hollman (2001), Reliability and Comparability of Choice-Based Measures: Online and Paper-and-Pencil Methods of Administration. Madison, WI: University of Wisconsin-Madison and ACNielsen Center for Marketing Research.