Manufacturers' reliance on channel intermediaries: Value drivers in the presence of a direct web channel

Industrial Marketing Management

Volumn 41, Issue 1, 2012, Pages 40-53

  Chung, Chiayin ^a   Chatterjee, Sharmila C ^b   Sengupta, Sanjit ^c  

^a MIT Sloan School of Management ^*  (United States)

^b MASSACHUSETTS INSTITUTE OF TECHNOLOGY   (United States)

^c SAN FRANCISCO STATE UNIVERSITY   (United States)

Author keywords

Business to business marketing; Distribution channels; Internet; Value drivers

Indexed keywords

EID: 84856767222     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.indmarman.2011.11.010     Document Type: Article

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