Unpicking the meaning of value in key account management

European Journal of Marketing

Volumn 40, Issue 11-12, 2006, Pages 1360-1374

  Pardo, Catherine ^a   Henneberg, Stephan C ^b   Mouzas, Stefanos ^b   Naudè, Peter ^c  

^a EMLYON BUSINESS SCHOOL   (France)

^b UNIVERSITY OF BATH   (United Kingdom)

^c UNIVERSITY OF MANCHESTER   (United Kingdom)

Author keywords

Key accounts; Sales management; Value analysis

Indexed keywords

EID: 33750477313     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090560610702858     Document Type: Article

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