Channel design, coordination, and performance: Future research directions

Marketing Letters

Volumn 21, Issue 3, 2010, Pages 223-237

  Vinhas, Alberto Sa ^a   Chatterjee, Sharmila ^b   Dutta, Shantanu ^c   Fein, Adam ^d   Lajos, Joseph ^e   Neslin, Scott ^f   Scheer, Lisa ^g   Ross, William ^h   Wang, Qiong ^h  

^a WASHINGTON STATE UNIVERSITY   (United States)

^b MASSACHUSETTS INSTITUTE OF TECHNOLOGY   (United States)

^c UNIVERSITY OF SOUTHERN CALIFORNIA   (United States)

^d Pembroke Consulting   (United States)

^e HEC PARIS   (France)

^f DARTMOUTH COLLEGE   (United States)

^g UNIVERSITY OF MISSOURI   (United States)

^h PENNSYLVANIA STATE UNIVERSITY   (United States)

Author keywords

Channels of distribution; Customer relationship management; Multiple channels

Indexed keywords

EID: 77954424922     PISSN: 09230645     EISSN: None     Source Type: Journal    
DOI: 10.1007/s11002-010-9105-2     Document Type: Article

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