High-tech, innovative products: Identifying and meeting business customers' value needs

Journal of Business and Industrial Marketing

Volumn 24, Issue 3-4, 2009, Pages 182-197

  Lindgreen, Adam ^a   Antioco, Michael ^b   Palmer, Roger ^c   van Heesch, Tim ^d  

^a UNIVERSITY OF HULL   (United Kingdom)

^b IESEG SCHOOL OF MANAGEMENT   (France)

^c UNIVERSITY OF READING   (United Kingdom)

^d EINDHOVEN UNIVERSITY OF TECHNOLOGY   (Netherlands)

Author keywords

Influence; Medical products; Product innovation; Purchasing

Indexed keywords

EID: 69449105247     PISSN: 08858624     EISSN: None     Source Type: Journal    
DOI: 10.1108/08858620910939732     Document Type: Article

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