Global marketing effectiveness via alliances and electronic commerce in business-to-business markets

Industrial Marketing Management

Volumn 37, Issue 1, 2008, Pages 3-8

  Samiee, Saeed ^a  

^a UNIVERSITY OF TULSA   (United States)

Author keywords

Alliances; B2B; Business to business; Distribution channels; E commerce; Electronic commerce; Global marketing

Indexed keywords

EID: 37549047202     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.indmarman.2007.09.003     Document Type: Article

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