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Volumn 31, Issue 15, 2011, Pages 2543-2558

The behavioural economics of neutral and upward sloping demand curves in retailing

Author keywords

In store experiment; Pricing; The behavioural perspective model

Indexed keywords

CONSUMPTION BEHAVIOR; NUMERICAL MODEL; PANEL DATA; PRICE DETERMINATION; RETAILING; SHOPPING ACTIVITY;

EID: 84855609234     PISSN: 02642069     EISSN: 17439507     Source Type: Journal    
DOI: 10.1080/02642069.2011.531127     Document Type: Article
Times cited : (12)

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