Brand name and price cue effects within a brand extension context

Academy of Marketing Studies Journal

Volumn 13, Issue 2, 2009, Pages 59-75

  Taylor, Valerie A ^a  

^a UNIVERSITY OF TENNESSEE AT CHATTANOOGA   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 77953499078     PISSN: 10956298     EISSN: 15282678     Source Type: Journal    
DOI: None     Document Type: Article

References (32)

1. Anderson, N. H. (1996). A functional theory of cognition. Mahwah, NJ: Erlbaum.
2. Boush, D.M. & B. Loken (1991). A process-tracing study of brand extension evaluations. Journal of Marketing Research, 28(1), 16-28.
3. Broniarczyk, S.M. & J.W. Alba (1994). The importance of the brand in brand extension. Journal of Marketing Research, 31(2), 214-228.
4. Bronnenberg, B.J., S.K. Dhar, & J. Dubé (2007). Consumer packaged goods in the United States: National brands, local branding. Journal of Marketing Research, 44(1), 4-13.
5. Brown, T.J. & P.A. Dacin (1997). The company and the product: Corporate associations and consumer product responses. Journal of Marketing, 61(1), 68-84.
6. Della Bitta, A.J. & K.B. Monroe (1980). A multivariate analysis of the perception of value from retail price advertisements. Advances in Consumer Research, 161-165.
7. Dickson, P. & A.G. Sawyer (1984). Entry/exit demand analysis. Advances in Consumer Research, 617-622.
8. Dodds, W.B., K.B. Monroe & D. Grewal (1991). Effects of price, brand and store information on buyers' product evaluations. Journal of Marketing Research, 28(3), 307-319.
9. Feldman, J.M. & J.G. Lynch, Jr. (1988). Self-generated validity and other effects of measurement on belief, attitude, intention, and behavior. Journal of Applied Psychology, 73(3), 421-435.
10. Gupta, S. & L.G. Cooper (1992). The discounting of discounts and promotion thresholds. Journal of Consumer Research, 19(3), 401-410.
11. Hoeffler, S. & K.L. Keller (2003). The marketing advantages of strong brands. Journal of Brand Management, 10(6), 421-445.
12. Kahn, B. & L. McAlister (1997). Grocery revolution: The new focus on the consumer. Reading, MA: Addison-Wesley Longman.
13. Keller, K. L. (1993). Conceptualizing, measuring, and managing customer-based brand equity. Journal of Marketing, 57(1), 1-29.
14. Keller, K. L. (2008). Strategic brand management: Building, measuring and managing brand equity (Third Edition). Upper Saddle River, NJ: Prentice Hall.
15. Keller, K.L. & D.A. Aaker (1992). The effects of sequential introductions of brand extensions. Journal of Marketing Research, 29(1), 35-50.
16. Kirmani, A. & A.R. Rao (2000). No pain, no gain: A critical review of the literature on signaling unobservable product quality. Journal of Marketing, 64 (2), 66-79.
17. Lichtenstein, D.R., P.H. Block & W.C. Black (1988). Correlates of price acceptability. Journal of Consumer Research, 15(2), 243-252.
18. Miyazaki, A.D, D. Grewal & R.C. Goodstein (2005). The effect of multiple extrinsic cues on quality perceptions: A matter of consistency. Journal of Consumer Research, 32(1), 146-153.
19. Monroe, K.B., & R. Krishnan (1985). The effect of price on subjective product evaluations. In J. Jacoby, J. & J.C. Olson (Eds.), Perceived Quality: How Consumers View Stores and Merchandise, (pp. 209-232). Lexington, MA: Lexington Books.
20. Moorthy, S., B.T. Ratchford & D. Talukdar (1997). Consumer information search revisited: Theory and empirical evidence. Journal of Consumer Research, 23(4), 263-277.
21. Olson, J.C. (1977). Price as an informational cue: Effects of product evaluations. In A. Woodside, J. Sheth & P. Bennett (Eds.), Consumer and Industrial Buying Behavior (pp. 267-286). New York: North Holland Publishing Company.
22. Purohit, D. & J. Srivastava (2001). Effects of manufacturer reputation, retailer reputation, and product warranty on consumer judgments of product quality: A cue diagnosticity framework. Journal of Consumer Psychology, 10(3), 123-134.
23. Quelch, J.A. & D. Harding (1996). Brands versus private labels: Fighting to win. Harvard Business Review, 74(1), 99-109.
24. Rao, A.R. & K.B. Monroe (1989). The effect of price, brand name, and store name on buyers' perceptions of product quality: An integrative review. Journal of Marketing, 26(3), 351-357.
25. Richardson, P.S., A.S. Dick & A.K. Jain (1994). Extrinsic and intrinsic cue effects on perceptions of store brand quality. Journal of Marketing, 58(4), 28-36.
26. Salop, S. & J. Stiglitz (1977). Bargains and Ripoffs: A model of monopolistically competitive price dispersion. The Review of Economic Studies, 44(3), 493-510.
27. Shocker, A.D., R.K. Srivastava & R.K. Ruekert (1994). Challenges and opportunities facing brand management: An introduction to the special issue. Journal of Marketing Research, 31(2), 49-158.
28. Stigler, G.G. (1961). The economics of information. Journal of Political Economy, 69(3), 213-225.
29. Taylor, V.A. & W.O. Bearden (2002). The effects of price on brand extension evaluations: The moderating role of extension similarity. Journal of the Academy of Marketing Science, 30(2), 131-140.
30. Urbany, J. E. (1986). An experimental examination of the economics of information. Journal of Consumer Research, 13(2), 257-271.
31. Völckner, F. & H. Sattler (2006). Drivers of brand extension success. Journal of Marketing, 70(2), 18-34.
32. Voss, G. B., A. Parasuraman & D. Grewal (1998). The roles of price, performance, and expectations in determining satisfaction in service exchanges. Journal of Marketing, 62(4), 46-61.