Demographics, psychographics, price searching and recall in retail shopping

Service Industries Journal

Volumn 29, Issue 9, 2009, Pages 1243-1259

  Tsai, Dungchun ^a   Lee, Hsiao Ching ^b  

^a NATIONAL CHENG KUNG UNIVERSITY   (Taiwan)

^b NATIONAL KAOHSIUNG UNIVERSITY OF APPLIED SCIENCES   (Taiwan)

Author keywords

Demographics; Price promotion; Price recall; Price searching tendency; Psychographics

Indexed keywords

CONCEPTUAL FRAMEWORK; PRICE DETERMINATION; RESEARCH WORK; RETAILING; SHOPPING ACTIVITY;

EID: 70350306586     PISSN: 02642069     EISSN: 17439507     Source Type: Journal    
DOI: 10.1080/02642060701849881     Document Type: Article

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