Brand placement and consumer choice: An in-store experiment

Journal of Applied Behavior Analysis

Volumn 42, Issue 3, 2009, Pages 741-745

  Sigurdsson, Valdimar ^a   Saevarsson, Hugi ^b   Foxall, Gordon ^c  

^a REYKJAVIK UNIVERSITY   (Iceland)

^b Icelandic American Corporation   (United States)

^c CARDIFF UNIVERSITY   (United Kingdom)

Author keywords

Consumer behavior; Experimental marketing; In store experiments; Shelf placement

Indexed keywords

ARTICLE; CONSUMER; DECISION MAKING; HUMAN; MARKETING; PHYSIOLOGY; RETROSPECTIVE STUDY; SOCIAL BEHAVIOR;

CHOICE BEHAVIOR; CONSUMER SATISFACTION; DECISION MAKING; HUMANS; MARKETING; RETROSPECTIVE STUDIES; SOCIAL BEHAVIOR;

EID: 77951978930     PISSN: 00218855     EISSN: None     Source Type: Journal    
DOI: 10.1901/jaba.2009.42-741     Document Type: Article

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