The behavioral economics of consumer brand choice: Patterns of reinforcement and utility maximization

Behavioural Processes

Volumn 66, Issue 3, 2004, Pages 235-260

  Foxall, Gordon R ^a   Oliveira Castro, Jorge M ^b   Schrezenmaier, Teresa C ^a  

^a CARDIFF UNIVERSITY   (United Kingdom)

^b UNIVERSITY OF BRASILIA   (Brazil)

Author keywords

Behavioral Perspective Model; Brand choice; Consumer behavior; Elasticity of demand; Fast moving consumer goods

Indexed keywords

BEHAVIORAL RESPONSE; CONSUMPTION BEHAVIOR;

BEHAVIOR; BEHAVIORAL SCIENCE; CONFERENCE PAPER; CONSUMER; CONTROLLED STUDY; COST; DECISION MAKING; ECONOMICS; HUMAN; HUMAN EXPERIMENT; INFORMATION; NORMAL HUMAN; PURCHASING; REINFORCEMENT;

CHOICE BEHAVIOR; CONSUMER SATISFACTION; DECISION MAKING; ECONOMIC COMPETITION; HUMANS; MARKETING; REINFORCEMENT (PSYCHOLOGY); SOCIAL BEHAVIOR;

EID: 2442562133     PISSN: 03766357     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.beproc.2004.03.007     Document Type: Conference Paper

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